Georgi Georgiev of Analytics-Toolkit.com discusses data quality in the context of A/B Tests.
7 Recipes for Ensuring Data Quality in Adobe Analytics.
Adobe's evolution: Discussing Customer Journey Analytics.
A deeper dive into the "Person Reporting Window" expiration setting in Adobe CJA, comparing it to the "Never Expire" Adobe Analytics eVar option.
Adobe (Virtual) Summit 2020: Adobe Alloy Technology Preview.
Near-Instant Data Validation in Adobe Analytics.
Amplitude Event Tag Validation (Manual & Automated)
An outline for detecting spider traffic in Google Analytics that slipped past the built-in bot filters.
No-one's ever complained that Server-Side Tracking QA is too easy!
Google sGTM implementations come with a neat "Preview Server", but this requires a warm body to click manually through a website in preview mode and inspect to their heart's content. Without a warm body in the mix, it's a black box we plug & pray...
Wouldn't it be sweet if the whole thing could be validated automatically from end to end?
Well, with some recent additions by the Google Cloud API folks, and QA2L's cutting edge feature set, it now can be!
This article details how we accomplished it.
Big Data. Data-driven marketing. Digital intelligence and data story-telling.
Q & A with Mark Edmondson, Data Insight Developer at IIH Nordic.
Use this GTM solution in cases where it is difficult—yet essential—to keep internal traffic out of your reporting.
QA2L can be easily configured to help you validate the elements of any JSON-formatted custom data layer object, supporting both Event Driven Data Layers as well as W3C Data Layers.
Chatting with Jason Thompson of 33 Sticks
We discuss options for auditing Adobe Alloy.js (server-side) tagging.
Discussing options for filtering internal traffic in Adobe Analytics.
Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.
Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.
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